Purpose to Profit
MANIFESTO
Purpose is everything!
Purpose gets us out of bed in the morning.
Purpose allows us to find meaning even in the face of life’s challenges.
Purpose helps us live longer and happier lives.
Purpose is about making a difference and leaving a legacy.
Purpose is NOT a bandaid
Purpose is not something you add into the mix.
Purpose is an organising principle – the central tenet of your business upon which all other business goals and levers are aligned.
Purpose is the ONLY path
to sustainable business success
Profit is necessary for sustainability. But profit isn’t the reason we’re in business. We need to breathe to stay alive. But we don’t exist to breathe.
Focus on profit leads to short-term decisions with longer term consequences.
Purpose emotionally engages stakeholders at a deeper level, inspiring them to make their own unique contribution.
Purpose multiplies Profit
It provides authenticity, clarity, focus and a filter for business decisions.
Purpose delivers the highest influence on employee engagement, increasing bottom line.
Purpose is the key principle to align all goals and inspired actions within the business, maximising impact and profit.
Purpose provides certainty
in an uncertain world
Purpose is a fundamental truth for your business
It is the foundation NOT a bandaid slapped over existing elements of your business model.
Purpose holds true in dynamic business environments, although its expression and delivery may change.
Purpose provides the foundation for both evaluation and recalibration in the face of significant change.
Purpose inspires your brand
Purpose is an expression of the service you are dedicated to providing to others including clients.
The best brand positioning provides a strong emotional connection.
Finding your Purpose naturally guides development of your value proposition.
